Cookie Policy

1. What Are Cookies?

Cookie Definition

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They allow the website to remember your actions and preferences over a period of time, so you don't have to keep re-entering them whenever you come back to the site or browse from one page to another.

Types of Cookies We Use

• First-party Cookies: Set directly by our website
• Third-party Cookies: Set by third-party services we use
• Session Cookies: Temporary, deleted when you close browser
• Persistent Cookies: Remain until deleted or expired

2. Cookie Categories

Essential Cookies (Always Active)

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services.

Purpose:

• Website security and fraud prevention
• User authentication and session management
• Load balancing and server optimization
• Remembering your cookie consent preferences
• Basic website functionality

Examples:

• Session identifiers
• CSRF protection tokens
• Load balancer cookies
• Consent management cookies

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website's performance and user experience.

Purpose:

• Track page views and user navigation patterns
• Measure website performance and loading times
• Identify popular content and user preferences
• Detect technical issues and bugs
• Generate anonymous usage statistics

Providers:

• Google Analytics 4 (anonymized data)
• Microsoft Clarity (user experience insights)
• Hotjar (behavioral analytics)

Note: All analytics data is anonymized and aggregated. We do not use analytics cookies to identify individual users.

Marketing Cookies

These cookies are used to track visitors across websites to display relevant and engaging advertisements. They remember that you've visited our website and share this information with advertising partners.

Purpose:

• Display relevant advertisements
• Measure advertising campaign effectiveness
• Retargeting and remarketing
• Cross-device advertising
• Audience segmentation

Providers:

• Facebook Pixel (social media advertising)
• LinkedIn Insight Tag (professional networking)
• Google Ads (search and display advertising)

Control: You can opt-out of marketing cookies at any time using our cookie settings or by adjusting your browser preferences.

Functional Cookies

These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.

Purpose:

• Remember your preferences and settings
• Enable social media features
• Provide live chat functionality
• Remember form data across sessions
• Enable multimedia content

Examples:

• Language preferences
• Font size and accessibility settings
• Video player preferences
• Chat widget preferences

3. Third-Party Cookies

Some cookies on our website are set by third-party services that appear on our pages. We have no control over these cookies, and they are subject to the respective third party's privacy policy.

ZeroMotion CRM

Our CRM and marketing automation platform

• Form submission tracking
• Lead capture and management
• Marketing automation workflows

Google Services

Analytics, advertising, and performance

• Website analytics (Google Analytics)
• Advertising retargeting (Google Ads)
• Performance monitoring

Facebook

Social media advertising and insights

• Audience building and targeting
• Campaign performance measurement
• Social media integration

LinkedIn

Professional networking and B2B advertising

• Professional audience targeting
• Lead generation insights
• Professional content marketing

4. Managing Your Cookie Preferences

Cookie Settings Tool

The easiest way to manage your cookie preferences is through our built-in cookie settings tool:

1. Click "Cookie Settings" in the website footer
2. Review each cookie category and toggle preferences
3. Save your preferences
4. Refresh the page to apply changes

Browser Settings

You can also control cookies through your browser settings:

Note: Disabling cookies may affect website functionality. Essential cookies cannot be disabled as they are required for basic site operation.

Opt-Out Links

You can opt-out of specific third-party cookies using these direct links:

• Google Analytics Opt-out
• Facebook Advertising Opt-out
• LinkedIn Advertising Opt-out
• Digital Advertising Alliance Opt-out

5. Cookie Retention

Cookies have different lifespans depending on their purpose and type:

6. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

When We Update:

• When we add new cookies or change how existing cookies are used
• When legal requirements change
• When we implement new technologies
• When we modify our privacy practices

Notification:

• Updated date at the top of this policy
• Prominent notice on our website
• Email notification for significant changes
• Cookie banner reappearance if needed

7. Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact us:

Privacy Team

• Email: zeromotionmarketing@gmail.com
• Phone: (985) 303-2016
• Response Time: Within 5 business days

Cookie-Specific Support

• Subject: "Cookie Policy Inquiry"
• Include: Browser type and specific concerns
• Technical Support: Available 9 AM - 5 PM CST

Global Privacy Control: If you're using a browser with Global Privacy Control (GPC) enabled, we'll automatically respect your privacy preference and limit non-essential cookies.

Compliance Standards

• GDPR Compliant
• CCPA Compliant
• ePrivacy Directive
• WCAG 2.1 AA Accessible
• Cookie Consent Framework