One setup, then it runs
The review process is configured one time against how your business already finishes a job. After that it runs on its own until you change it.
RUNS WHILE YOU WORK
Set it up once. It runs with the work you already do.
It runs on real jobs
Requests go out from genuine completed work, not a random blast. A verified customer triggers the ask on the channel that fits the record.
Built around your business
The list, the timing, the message, and the stop rules are set for your business, your volume, and your locations.
It looks like you
Requests carry your name, your voice, and approved brand media where the channel supports it, so the customer recognizes who is asking.
THE REVIEW GAP
How much of your completed work is invisible online?
Think about every customer your business has successfully served—500, 1,000, maybe 20,000 over the years. If the review request was never made consistently, your public reputation may show only a fraction of that history.
Customer history not represented by the current review count
This is not a promised number of new reviews. It is the distance between customers served and reviews currently visible—a reason to recover the list, verify eligibility, and give every eligible customer the same honest opportunity to respond.
Import the list. Clean it. Make the honest ask.
Every verified completed customer receives the same neutral public-review opportunity. Requests use approved language and can include the customer’s first name and approved brand media where the channel and tested setup support it.
Work complete
- Day 0 Initial request sent
- Day 7 Friendly reminder sent
- Day 14 Final reminder sent
Reply received · sequence stopped
One honest public path. Private feedback in parallel.
The public-review option stays available.
Every objectively eligible customer receives the same neutral path to share an honest public review. The path does not change based on a rating, survey answer, or predicted sentiment.
Private feedback alerts the team.
A complaint or sensitive response can stop automated reminders and notify the right person for service recovery without hiding or delaying the public option.
Sensitive replies stay human-controlled.
Routine reply assistance can follow your approved voice. Mixed, negative, legal, safety, and otherwise sensitive responses wait for human approval.
Follow-up has a written limit.
Approved reminders stop on a matched review, reply, complaint, opt-out, invalid number, do-not-contact flag, or the configured maximum.
WHAT THE SYSTEM HANDLES
Clean the list. Make the honest ask. Track what happens next.
One customer record
Review activity
- 1 Completed customer Eligible
- 2 Review request Delivered
- 3 Review link Clicked
- 4 Published review Awaiting match
- 5 Public response Human approval
Illustrative activity states. A link click shows engagement; it does not confirm that a review was published.
Card 1 of 7: Activate every eligible finished job
- 01 Activate every eligible finished jobCompleted work becomes a timed review request instead of sitting unused in a spreadsheet or CRM export.
- 02 Personalize the ask with approved mediaWhere the channel supports it, requests can include the customer first name and brand-approved photos so the message feels familiar.
- 03 Follow-ups that know when to stopReminders run on clear limits. Opt-outs, replies, and matched reviews stop the sequence without a staffer hunting through threads.
- 04 Meet customers on the channels they useEligible records can receive the ask by text, email, or other approved channels based on what you already have on file.
- 05 See the process on one boardSends, clicks, replies, opt-outs, matched reviews, and handoffs stay visible so the team knows what needs a person.
- 06 Share wins where your buyers already lookApproved review moments can move into your publishing workflow so trust shows up on the channels you already run.
- 07 Draft replies. Your team publishes.Routine responses can follow your voice. Sensitive or low-star situations stay with a human before anything goes public.
HOW IT WORKS
The system handles the repetition. Your team keeps control.
- 01
Recover and qualify the audience
Confirm where the list came from, identify genuine completed customers, remove suppression records, and approve the first paced cohort.
- 02
Approve the request and boundaries
Set the message, personalization, eligible channels, reminder limit, stop rules, and the situations that always go to a person.
- 03
Watch the process—not just the total
Requests, supported delivery and click activity, replies, opt-outs, reliably matched reviews, private feedback, and team handoffs remain visible.
CHOOSE THE RESPONSIBILITY
Start with the review job your business needs handled.
You do not need every part of The ZeroMotion System to fix reputation. Start with response coverage, add consistent requesting and tracking, or choose managed activation when a verified past-customer audience is ready.
RESPONSE COVERAGE
Review Care
For the business that wants each new public review noticed and answered without handing sensitive situations to automation.
01 · Review responsibility- One approved public review profile
- Monitoring of eligible new reviews
- Routine replies in the approved business voice
- Sensitive-review alert and approval path
- Monthly response coverage summary
Scope boundaryDoes not include review requests, reminders, website proof, historical activation, or social publishing.
ASKING + TRACKING
Review System
For the business where asking, reminding, and following up keep getting forgotten after completed work.
02 · Review responsibility- Everything in Review Care
- Branded review activity dashboard
- Approved SMS and email invitations
- Completed-work trigger and bounded reminders
- Website review proof and approved social reuse
Scope boundaryBuilt for a defined location and monthly customer volume. Historical customer activation is not automatically included.
MANAGED ACTIVATION
Review Engine Max
For the established business ready to activate a verified past-customer audience and keep the process managed.
03 · Review responsibility- Everything in Review System
- Verified past-customer list review and cleanup
- Paced cohort activation on eligible channels
- Personalized requests after provider approval
- Managed optimization and response assistance
Scope boundaryList source, consent, volume, locations, usage, pacing, and public-response permissions remain bounded in writing.
TWO LISTS · TWO DIFFERENT JOBS
Completed customers are not stale leads.
A verified completed customer can receive an honest review request. A person who asked a question but never bought needs a separately scoped reactivation campaign. ZeroMotion keeps the audiences, permissions, messages, and reporting separate.
Past-Customer Reputation Launch
Verified customer cohort
- 1 Completed-customer status Verified
- 2 Consent and suppression Reviewed
- 3 Controlled cohort Scheduled
- 4 Neutral review request Approved
- 5 Reply and opt-out exits Active
Paced across approved cohorts. No uncontrolled list blast.
VERIFIED PAST CUSTOMERS
Past-Customer Reputation Launch
A genuine completed customer receives an honest review request—not a sales follow-up.
The customer list is reviewed and cleaned before approved cohorts begin. Every objectively eligible customer receives the same honest public-review opportunity, while private feedback can run in parallel.
STALE INQUIRIES
Lead Reactivation
An old lead receives a real reason to restart the conversation—not a review request.
These contacts raised their hand but never became completed customers. Their outreach requires a separately approved offer, consent basis, routing path, and reporting scope.
Talk Through My Old Lead ListFROM OWNERS RUNNING THE SYSTEM
Lead volume · Starter offer
We started getting so many leads we couldn’t even keep up. First time that’s ever been our problem.
Lead volume · Month one
In the first month, we saw more than triple the lead volume we were getting with Hibu.
Why reviews matter
Buyers trust the public record more than your ads.
STRAIGHT ANSWERS
Before we build anything, you should know exactly what this can and cannot do.
Do happy customers get a different path than unhappy ones?
No. Every eligible customer gets the same public review path. Rating is not used to decide who can leave a public review.
What happens if someone is upset?
Private feedback can run in parallel so your team hears the issue early. It never blocks the public review path.
Who controls what gets published?
Your team does. The system can draft and track, but sensitive replies and judgment calls stay with a person.
Can we invite past customers, not only new ones?
Yes, when the record can be verified as a completed customer and the ask follows your approved rules and stop limits.
Make the trust visible
You earned the trust. Make more of it visible.
Bring the customer records you have. We will show you what can be verified, where the review process is breaking, and the smallest system that fixes it.